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Sports

Personalise your game with precision and style

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Sporting Goods

Laser engraving technology has become increasingly popular in the personalisation of sporting goods. It is a precise and efficient method of etching designs, logos, and text onto a variety of materials. Laser engraving allows manufacturers and retails to apply their logo or customer personalisations in places and ways they may have not been able to previously. This allows for intricate details and customisation options that traditional engraving methods cannot achieve. As using a laser is a non-contact process, it does not damage the surface of the material being engraved, ensuring high-quality results every time. We have seen a number of companies within the sporting goods industry turn to laser technology, from high-end performance bicycle manufacturers adding their logos to their products to golf club manufacturers personalising their equipment for their customers.

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The demands of the Sporting Goods Industry

Personalisation has become an increasingly important aspect of sporting goods, as customers seek unique and customised products that reflect their personal style and preferences. This demand for personalisation is particularly evident in the sporting goods industry, where athletes and enthusiasts alike desire products that stand out from the crowd. Personalisation options can include the addition of names, initials, or designs, as well as the customisation of colours, materials, and features. Laser engraving has become a popular method for personalising sporting goods, as it allows for the precise and detailed customisation of products without damaging the surface. The ability to personalise sporting goods not only enhances the product's aesthetic value but also increases its emotional value to the customer, resulting in greater customer loyalty and satisfaction. As a result, the demand for personalisation is likely to continue to grow in the sporting goods industry, with manufacturers and retailers responding by offering a wider range of customisation options to meet customer needs.

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Retail-Ready Laser Engravers

Meet the create. range

for your shop floor

The create. laser allows for instant next-level personalisation in your store. Bring the theatre of laser engraving for your customers to see, experience and revel in as they witness their gifts being marked right in front of their eyes. Instant personalisation to take home immediately.

The create. is not only a simple and neat package perfect for small shopfloor spaces, it also houses a bundle of excellent features; including a rotary for engraving curved surfaces such as rings, and also a positioning camera so you can see EXACTLY where the mark will hit your part. The software is super easy to use and understand, and should you need it, we have an all-UK support network on hand.

And because there are no consumables with your create., there’s no additional footprint when using your laser engraver. The energy consumption is super minimal too.

All of our lasers are manufactured here in the UK, and we are proud to align our UK design and manufacturing with the UK’s rigorous regulatory laser safety requirements.

for your workshop

The create pro. is effectively the big sister to the create. providing more power with a 50W over the 20W. This allows for faster and more experimental applications; perfect for workshop and production environments, especially for those higher volume requirements.

The create pro. houses a bundle of excellent features; including a rotary for engraving curved surfaces such as rings, and also a positioning camera so you can see EXACTLY where the mark will hit your part. The software is super easy to use and understand, and should you need it, we have an all-UK support network on hand.

And because there are no consumables with your create pro., there’s no additional footprint when using your laser engraver. The energy consumption is super minimal too.

All of our lasers are manufactured here in the UK, and we are proud to align our UK design and manufacturing with the UK’s rigorous regulatory laser safety requirements.

for everything

Experience high-powered performance with the UV laser, delivering exceptional power for precise engraving on a variety of materials, including glass, wood, plastic, leather, and more. Our UV laser engraving technology takes precision to the next level, allowing you to capture intricate patterns, fine lines, and small text with ease.

Our UV laser is designed with user convenience in mind. The intuitive interface and easy setup allow both beginners and professionals to achieve outstanding results. Safety is paramount, and our engraver comes with features like protective eyewear and beam containment, ensuring a secure environment for both the user and the surroundings.

Upgrade your craftsmanship and take your projects to new heights. Whether you're creating personalised gifts, adding intricate details to your products, or exploring industrial applications, our UV laser is the tool you can trust for precision and power.

Personalising Golf Equipment

Laser engraving technology is widely used in the sporting goods industry, including the manufacturing of golf clubs. Laser engraving allows for the customization of golf clubs, allowing golfers to add their name, initials, or other unique designs to their clubs. Additionally, laser engraving can be used to add important information such as the club's specifications or the manufacturer's logo, which can improve the club's resale value. The precision of laser engraving also ensures consistency in the placement and design of engravings across a set of golf clubs. As a non-contact process, laser engraving does not damage the surface of the golf club, ensuring the club's durability and performance remain unaffected. Overall, laser engraving has become an essential tool for manufacturers and golfers alike in the customization and branding of golf clubs.

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The Benefits

Laser engraving technology offers several benefits in the personalisation of sporting goods. Firstly, laser engraving allows for precise and detailed designs to be etched onto the surface of sporting goods, creating a high-quality and professional finish. This precision enables customers to personalise their products with intricate designs, logos or messages that would not be possible using traditional engraving methods. Secondly, laser engraving is a non-contact process, which means that the surface of the sporting goods remains unblemished and undamaged during the engraving process. This ensures that the durability and performance of the sporting goods are not compromised in any way. Finally, laser engraving can be used to engrave onto a wide range of materials, including metal and plastic. This versatility means that customers can personalise a variety of sporting goods, including trophies, awards, golf clubs and equipment. Overall, laser engraving offers numerous benefits for personalisation in the sporting goods industry, creating unique and customised products that enhance the aesthetic and emotional value of the goods to customers.

60+ years in industry

Heritage & market-leading knowledge

The Needham Group and its subsidiaries have been a part of the ever-developing coding and marking industry since 1962; identifying industry needs whilst simultaneously importing and developing exciting, practical and innovative products to suit.

Community-driven

Customer service at our core

Every day we share our passion and excitement for British manufacturing and innovation in laser technologies with each of our partners; from supplier and supply chain right through to end-user.

Short lead times

Delivery in weeks, not months

We design, develop and manufacture our lasers at our HQ in Shropshire; allowing for lean manufacturing, better efficiencies and speedy response times in our manufacturing, ultimately getting your products to you in weeks rather than months.

Made in Britain & Safety Regulations

We are proud to wear the Made in Britain badge, where all of our lasers are manufactured at our HQ in Shropshire. Combining over 60 years of company heritage with exquisite design and Great British engineering, we take great pride in our heritage and our commitment to producing quality products that represent the very best of British craftsmanship. Our loyal customers can be assured that when they choose us, they are investing in a product made with the utmost care and attention to detail.


The UK has the world's most rigorous regulatory requirements for laser safety.
We are proud to align our UK design and manufacturing with said regulations.
We are also certified members of AILU. - https://www.ailu.org.uk/

Trusted by the best

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